- selective demand
- A demand for a given brand of a product or service.
Big dictionary of business and management. 2014.
selective demand
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selective demand — ➔ demand * * * selective demand UK US noun [U] MARKETING ► demand for a particular brand of a product, rather than for just a type of product: » Researchers are investigating the sensitivity of selective demand to changes in competitors prices. → … Financial and business terms
selective demand — /sɪˌlektɪv dɪ mɑ:nd/ noun demand for a particular brand … Marketing dictionary in english
selective demand advertising — /sɪˌlektɪv dɪ mɑ:nd ˌædvətaɪzɪŋ/ noun advertising that stimulates demand for a specific product or brand … Marketing dictionary in english
demand — an order to comply with an obligation. In business, paying on demand means that the obligation must be satisfied immediately when requested. Glossary of Business Terms The desire to purchase economic goods or services (and the financial ability… … Financial and business terms
Selective laser sintering — An SLS machine being used at the Centro Renato Archer in Brazil. Selective laser sintering (SLS) is an additive manufacturing technique that uses a high power laser (for example, a carbon dioxide laser) to fuse small particles of plastic, metal… … Wikipedia
primary demand — ➔ demand * * * primary demand UK US noun [C or U] ► ECONOMICS, MARKETING demand for a type of product, rather than for a particular brand of that product: »An interesting controversy in marketing is whether or not the advertising of branded… … Financial and business terms
Market share — is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the dollar market share metric very useful,… … Wikipedia
persuasive advertising — Advertising used to build selective demand for a brand by persuading consumers that it offers the best quality for their money … Big dictionary of business and management
eq|ui|ty — «EHK wuh tee», noun, plural ties. 1. fairness; justice: »The judge was noted for the equity of his decisions. SYNONYM(S): impartiality. 2. what is fair and just: »In all equity, he should pay for the damage he did. SYNONYM( … Useful english dictionary
education — /ej oo kay sheuhn/, n. 1. the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. 2. the act or process of… … Universalium
